Friday, December 10, 2010

OpenCaching.com... Competition or Plan B?

There's been a lot of buzz surrounding OpenCaching.com, and rightly so. GPSr manufacturing juggernaut Garmin opening it's own geocaching website is huge. Garmin directly competing against GeoCaching.com seems almost like an attack on a site that has practically built geocaching (and sold a lot of Garmin products in the process).

And that's not going to go without controversy. Delorme and Magellan have both backed Geocaching.com Of course no one expected otherwise. But the question that needs to be answered: Why is Garmin doing this at all?

Market share is a part of it. But the real issue: Stability. Let's face it, car navigation systems are on the way out. Cell phones are quickly adapting to GPS and people don't want to buy a GPSr if they don't need it. So who is going to buy Garmin GPSrs? Geocachers, that's who.

Geocaching is unique in that there's really only one source, that being geocaching.com. Garmin knows that relying solely on geocaching.com is dangerous. Terracaching.com is closing and that took a lot of people by surprise. Anything could happen, Groundspeak could be breaking some tax law you and I have never heard of and be shut down. It could be hacked or have a DOS attack, who knows? This is the Internet and things happen. So what would Garmin do then? What would YOU do then?

If this were really about promoting Garmin products, why are other GPSrs allowed? In fact I don't see any mention of Garmin GPSr products on the site, even the "GPS Devices". People can go on all day about competition and how it advances things. But really the win here is that not only Garmin, but the Geocaching community as a whole has a back-up to geocaching.com. Opencaching.com might just keep our community alive and, at least for now, sleep a little better at night.

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